flowchart TB
subgraph Advocate
aaware(Advocate is Aware of my Services)
ainterested(Advocate is Interested in my Services)
adesire(Advocate Believes My Services Would Help)
aaction(Advocate Brings Me In)
end
subgraph Advocate's Needs
aimplicit(Advocate Has an Implicit Need)
aexplicit(Advocate Has an Explicit Need)
end
subgraph Decision Maker
dmaware(Decision Maker is Aware of my Services)
dminterested(Decision Maker is Interested in my Services)
dmdesire(Decision Maker Believes My Services Would Help)
dmaction(Decision Maker Brings Me In)
end
subgraph Decision Maker's Needs
dmimplicit(Decision Maker Has an Implicit Need)
dmexplicit(Decision Maker Has an Explicit Need)
end
aimplicit --> ainterested
aexplicit --> adesire
aimplicit -- needfinding discussion + how to bring me in strategy --> aexplicit
marketing -- I tell people what I do --> aaware -- advocate realizes my services might help with a need --> ainterested -- advocate believes my services would help --> adesire -- advocate decides to offer my support to a decision maker --> aaction
aaction -- advocate introduces me to a decision maker --> dmaware
dmimplicit --> dminterested
dmexplicit --> dmdesire
dmimplicit -- needfinding discussion + how to bring me in strategy --> dmexplicit
dmaware --> dminterested --> dmdesire --> dmaction
dmaware(Decision Maker is Aware of my Services)
dminterested(Decision Maker is Interested in my Services)
dmdesire(Decision Maker Believes My Services Would Help)
dmaction(Decision Maker Brings Me In)
Freelance vs consulting vs contracting
Marketing → Sales
Potential Leads → Leads → Deals → Clients
how do I start?
how do I get my first clients?
should I do social media, or a website?
what do I do when someone asks “who have you worked with?” but I’m just getting started?
Maybe I should get testimonials - what are they for and how do I get good ones?
I’m not a salesperson or marketer by background - how do I even think about these?
How do I set prices?
AIDA
Aware = Are they aware of your service?
Interest = Are they interested? (do they have the problem?)
Desire = Do they desire this solution? (this solution?)
Action = Have they paid and showed up for it?