flowchart TB
	subgraph Advocate
		aaware(Advocate is Aware of my Services)
		ainterested(Advocate is Interested in my Services)
		adesire(Advocate Believes My Services Would Help)
		aaction(Advocate Brings Me In)
	end

	subgraph Advocate's Needs
		aimplicit(Advocate Has an Implicit Need)
		aexplicit(Advocate Has an Explicit Need)
	end

	subgraph Decision Maker
		dmaware(Decision Maker is Aware of my Services)
		dminterested(Decision Maker is Interested in my Services)
		dmdesire(Decision Maker Believes My Services Would Help)
		dmaction(Decision Maker Brings Me In)
	end

	subgraph Decision Maker's Needs
		dmimplicit(Decision Maker Has an Implicit Need)
		dmexplicit(Decision Maker Has an Explicit Need)
	end

	aimplicit --> ainterested
	aexplicit --> adesire
	aimplicit -- needfinding discussion + how to bring me in strategy --> aexplicit

	marketing -- I tell people what I do --> aaware -- advocate realizes my services might help with a need --> ainterested -- advocate believes my services would help --> adesire -- advocate decides to offer my support to a decision maker --> aaction

	aaction -- advocate introduces me to a decision maker --> dmaware

	dmimplicit --> dminterested
	dmexplicit --> dmdesire
	dmimplicit -- needfinding discussion + how to bring me in strategy --> dmexplicit

	dmaware --> dminterested --> dmdesire --> dmaction

	dmaware(Decision Maker is Aware of my Services)
	dminterested(Decision Maker is Interested in my Services)
	dmdesire(Decision Maker Believes My Services Would Help)
	dmaction(Decision Maker Brings Me In)

Terms

Freelance vs consulting vs contracting

Marketing → Sales

Potential Leads → Leads → Deals → Clients

Common questions

how do I start?

how do I get my first clients?

should I do social media, or a website?

what do I do when someone asks “who have you worked with?” but I’m just getting started?

Maybe I should get testimonials - what are they for and how do I get good ones?

I’m not a salesperson or marketer by background - how do I even think about these?

How do I set prices?

For someone to buy your service, they go through phases

AIDA

Aware = Are they aware of your service?

Interest = Are they interested? (do they have the problem?)

Desire = Do they desire this solution? (this solution?)

Action = Have they paid and showed up for it?

Sales Funnel